Lego Replay Launched in the United States

A Step Towards A Circular Business

In a significant development, Lego Replay has been launched in the United States. This marks a major step forward in the company's efforts to establish a sustainable circular business model.

What is Lego Replay?

Lego Replay is a program that allows customers to return their used Lego bricks to the company. These bricks are then cleaned and sorted, and then made available for purchase as new sets. This helps to reduce the environmental impact of Lego production, and also allows customers to save money on new sets.

Why is Lego Replay Important?

Lego Replay is important for several reasons. First, it helps to reduce the environmental impact of Lego production. Lego bricks are made from plastic, which is a non-renewable resource. By recycling used bricks, Lego can reduce the amount of plastic that it needs to produce new sets.

Second, Lego Replay helps to promote a circular economy. A circular economy is one in which resources are used and reused as much as possible, and waste is minimized. By recycling used bricks, Lego is helping to create a more sustainable future.

How Can I Participate in Lego Replay?

Participating in Lego Replay is easy. Simply collect your used Lego bricks and take them to a participating Lego store. You will receive a voucher for the value of your bricks, which you can use to purchase new sets.

Conclusion

The launch of Lego Replay in the United States is a significant step forward in the company's efforts to establish a sustainable circular business model. This program helps to reduce the environmental impact of Lego production, and also allows customers to save money on new sets. If you are a Lego fan, we encourage you to participate in Lego Replay and help to create a more sustainable future.